The International Federation of Red Cross and Red Crescent Societies appointed Naseer Shamma its Goodwill Ambassador for the Middle East and North Africa region at a ceremony at the Cairo Opera House, in partnership with the Egyptian Red Crescent, closing the 'Give With Your Blood' campaign.

The appointment honours Shamma's continuing humanitarian work in support of victims of war, the sick and those in need, alongside his central role in Arabic music and its preservation.